Assumption Map
Summer 2024 • Academic • UI / UX Design
HabPack is a packing assistant that streamline the packing experience for travellers.
UI Design
May – Jul '24
Figma
Background
Traveling can be a stressful experience, particularly when it comes to packing. Many travelers find it challenging to remember all the necessary items, with studies showing that 65% of travelers forget essential items while packing. Additionally, the travel industry generates over 8 million tons of waste annually, highlighting the need for more sustainable practices in travel preparation.
Research
To better understand the pain points and needs of travelers during the packing process, we
conducted a qualitative study with in-depth interviews with 10 individuals who travel
regularly
for both business and leisure with backpacks.
The Interviews revealed that many respondents face challenges when packing, often struggling
with organisation and comfort and sometimes forgetting essential items. Interviews
highlighted a
strong demand for personalised, ergonomic packing solutions that cater to individual travel
styles and take the stress out of preparation. In addition, respondents are interested in
sustainable and efficient packing strategies that enhance the overall travelling experience.
Research
Interview Guideline
Interview Analysis
Storytelling
Opportunity
Based on our research findings, we identified three key areas for improvement in the packing process: ergonomically efficient, streamlied and personalized.
Ergonomic
"My backpack usually feels too heavy after packing."
Streamlined
“I always feel like I forget something important when I pack.”
Personalized
"I often struggle to figure out what I need to pack for different trips."
The Vision
How might we simplify and enhance the packing process for travelers to reduce stress and improve their overall travel experience in a sustainable way?
Understand the Users
Before defining the exact solution, we also wanted to gain insight into users' current experience with similar services and find out what unique features our solution could bring to the existing market. We defined two user personas, which helped me visualise the user experience.
The Solution
Through market research, we analyzed existing solutions to identify gaps and refine Habpack’s unique approach. Using a Business Model Canvas, we ensured our solution was viable and met user needs. We prioritized key assumptions with an Assumption Map to validate our decisions and crafted signature features that addressed user frustrations, setting Habpack apart.
Market Research
We also researched a number of existing solutions to understand their business models and shortcomings before finalising our specific solution. During this process, we also introduced a Business Model Canvas for our service to give us an overview of our solutions meet user needs and stand out in the marketplace.
Signature Features
Each of these signature interactions was developed from all the previous interviews
and persona designs. Not only do they address user frustrations and enhance the user
experience, but they also take our service from standing out in the marketplace.
To prioritize the key assumptions about user needs, we created an assumption map to test
and validate our design decisions.
